Your game plan.Before you pay.
Apply, and within 2 business days I'll build your training and nutrition game plan and walk you through it on video. No sales call. Keep the plan either way.
Get my game plan →Not a template. Your plan.
This is what lands in your inbox. Every page is built from your application: your schedule, your equipment, your food, your goal.




Three steps. No pressure.
Apply
Tell me about your goal, your schedule, your food and your training. About 8 minutes.
Get your plan + video
Within 2 business days, your game plan and a personal video walkthrough hit your inbox.
Decide
If it's a fit, we start that week. If not, the plan is yours to keep.
I build plans for people who've already decided.Steve Bethea, NASM certified coach
This is for you if
- You've decided it's time, and you want to do it right this time.
- You're done with fad diets, quick fixes and starting over every Monday.
- You want a plan built around your real life, not someone else's.
- You want a coach who actually reads your check-ins and keeps you on track.
Hey, I'm Steve.
I've been training for over 25 years and coaching for 8. I'm natural, I stay around 10% body fat year round, and I live the same plan I'll ask you to follow.
I build every game plan myself. No assistants, no copy and paste templates. When you check in, I'm the one reading it.
What coaching looks like
Good to know
Is the game plan really free?
Yes. Apply, get your plan and video, and keep both whether or not we work together.
Do I have to get on a call?
No. Everything is in your plan and my video. If you have questions, just reply to my email.
What happens after I get my plan?
Watch the video. If you want to start coaching, use the Start button in my email and we begin that week. If not, no follow-up pressure.
Do I need a gym?
No. Your plan is built around the equipment you have, whether that's a full gym, a home setup or a pair of dumbbells.
Who actually builds my plan?
I do. Every plan, every video, every check-in.
Let's build your plan.
About 8 minutes to apply. Your game plan and video in 2 business days.
Get my game plan →